Sherry Shaoyin Du


I am a Ph.D. candidate in Marketing at Simon Business School, University of Rochester.

My research interests are in quantitative marketing, causal inference with machine learning, digital marketing, online platform pricing strategies, policy evaluation, and online consumer behavior.

My primary teaching interests are in digital marketing, data analytics, and marketing research.

I will join Belk College of Business, the University of North Carolina at Charlotte as an Assistant Professor in Marketing in fall 2022.