Shaoyin (Sherry) Du

I am an Assistant Professor of Marketing at Belk College of Business, University of North Carolina at Charlotte.

I obtained my Ph.D. in Marketing from Simon Business School, University of Rochester.

My research interests are in quantitative marketing, causal inference with machine learning, digital marketing, online platform pricing strategies, policy evaluation, and online consumer behavior.


Email: sdu7@uncc.edu

Phone: (704) 687-7704

Belk College of Business

University of North Carolina at Charlotte

Friday Building 253A

9201 University City Blvd, Charlotte, NC 28223